The Liverpool Billboard Project, organised by Liverpool-based artists Godfrey Burke and Alan Dunn, invited Peter Zimmerman to respond to a specific billboard site on Hanover Street in Liverpool city centre. The location is heavily commercial, where billboards are at ground level and play a major part in street life. Zimmerman uses the existing language of such billboards, rewriting the format to reflect what is actually taking place between a commercial hoarding and a passing public. Employing image, language and typography, he breaks down and then re-emits the various messages and signals of outdoor advertising. The artist thus juggles with the various components, normally perceived as a single unit, in a very public setting.