Peter Zimmerman

Peter Zimmerman, The Liverpool Billboard Project, 1999

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For TRACE , Peter Zimmerman (b. Freiburg, Germany, 1956) used the existing language of billboards and rewrote the format to reflect what was actually taking place between a commercial hoarding and the passing public. By employing image, language and typography, he broke down and then re-emitted the various messages and signals of outdoor advertising. The artist thus juggled with the various components, normally perceived as a single unit, in a very public setting.

The Liverpool Billboard Project (1999), organised by Liverpool-based artists Godfrey Burke and Alan Dunn, invited Peter Zimmerman to respond to a specific billboard site on Hanover Street in Liverpool city centre. The location was heavily commercial, where billboards were at ground level and play a major part in street life. 

Peter Zimmerman at Liverpool Biennial 1999

Poster, 1999
Billboard Project 
Courtesy of artist